Social Listening Predicts 2016’s Top Halloween Costumes

It’s officially Halloweekend! Let the Halloween costumes, candies and celebration commence.

We used our Social Listening platform to look into which Halloween costumes people are talking about online. We measured the social Share of Voice (SOV) of political costumes, the top searched costumes on Google and common North America’s favorite classic Halloween costumes.

Checking out our findings below!


Top Political Costumes by Social SOV:

Political Halloween Costumes

Donald Trump had a whopping 68.82% of the political costume social share of voice. Be prepared to see lots of Donald trump costumes walking around.


The Top Costumes Searched on Google:

Trending Halloween Costumes

With the cloud fad rampant across the United States, it was not surprising to see clowns as the most talked about costume for this section.

Classic Costumes by Social SOV:

Common Halloween Costumes

Ghosts, cats and zombies! Oh my!


What are you going to be for Halloween this year? Tell us in the comments section below!

2018-10-17T16:24:32+00:0028 October 2016|

About the Author:

Tatiana manages all things demand generation and digital marketing at Synthesio, and has been at Synthesio since June 2015. Her previous employers include Platinum Guild International, Sesame Street, and Social Media Week. Tatiana is a born and raised New Yorker and a proud Pace University alumna. While she's not seeking the next marketing challenge, Tatiana loves going on adventures, listening to music, and sour candy.