6 Questions About Social Media Monitoring You Were Too Embarrassed to Ask
For many of us, social media monitoring has become a part of our daily lives – brands are turning to social listening for crisis management, lead generation, customer service, real-time marketing and more. But do you really know how your social listening tool is finding and classifying conversations about your brand? There’s a lot going on behind the scenes to help you with your social media strategy.
It’s important to understand what’s going on behind the scenes with your monitoring solution, to make an educated decision on which tool to go with based on your needs – and to fully utilize and leverage the power of your listening technology.
Here are the most basic answers to your most basic questions about social media monitoring; written so that anyone without a computer science degree can understand it.
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