Top “Back-To-School” Books for the Social Media Marketers

  Archives Categories

Top “Back-To-School” Books for the Social Media Marketers

By

As much as some of us social media marketers don’t want to admit it, the summer season is almost over and that means it’s almost time to head back to school and hit the books. However, for the top social media marketers, the learning never ends! To help you out, here are our must-read books for every digital marketer. Ready… Set… Read…

Digital Leader: 5 Simple Keys to Success and Influence
By Erik Qualman

digital-leader-erik-qualman

“Digital leaders are made, not born–you have it within you to become an effective digital leader. As a leader in the digital age, your reach is boundless. With advanced technologies, you can exert more direct and indirect influence than ever before–anywhere at any time. And everything you do, fail to do, and wish you didn’t do is documented forever in the digital universe. Digital Leader explains how to take full advantage of everything the digital age has to offer, while avoiding common pitfalls that can damage your “digital legacy.” Bestselling author Erik Qualman explains what modern leadership means and describes how to be an effective leader in the digital world. In order to succeed, you need to adjust your leadership skills to adapt to today’s digitally open world–and you need to start today. Basing his conclusions on a wide range of research and resources, Qualman provides an abundance of real-world examples and tips to help you create a path to success while leading others to achieve their best.”

Contagious: Why Things Catch On
By Jonah Berger

contagious-jonah-berger

“Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.”

Tribes: We Need You to Lead Us
By Seth Godin

tribes-seth-godin

“A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads). It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger and enabling new tribes to be born―groups of ten or ten million who care about a political campaign, or a new way to fight global warming. Who is going to lead all these tribes? The Web can do amazing things, but it can’t provide leadership. That still has to come from individuals―people just like you who have passion about something. Anyone who wants to make a difference now has the tools at their fingertips. If you think leadership is for other people, think again―leaders come in surprising packages. Ignore an opportunity to lead and you risk turning into a “sheepwalker”―someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don’t do very well these days. Tribes will make you think (really think) about the opportunities for leading your fellow employees, customers, investors, believers, hobbyists, readers…. It’s not easy, but it’s easier than you probably imagine.”

ROI of Social Media: How to Improve the Return on Your Social Marketing Investment
By Guy Powell

roi-social-media

“The concepts in this book can be applied to any social marketing channel and any combination of traditional and social media. The authors build a Media Engagement Framework that applies directly to: influences, consumers and individuals. RIO of Social Media is truly global in nature presenting case studies from around the world including Dell (Europe), Comcast (North America), Guinness Anchor Berhad (Malaysia) and Microsoft Asia Pacific. With this range of case studies, the reader will be able to apply these concepts to their business whether they are based in New York, Shanghai, London or Sydney. The book presents with an 8-step process to strategize, develop, implement and measure an effective social marketing strategy.”

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
By Olivier Blanchard

social-media-roi-oliver-blanchard

“Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for–and achieve them.Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.”

Youtility: Why Smart Marketing Is about Help Not Hype
By Jason Baer

youtility-jay-baer

“Jay Baer’s Youtility offers a new business approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers. See why Jay Baer’s Youtility framework is now a standard part of the marketing framework in many of the world’s leading companies, powers the marketing approach of thousands of small businesses, and is part of the curriculum of dozens of college and university business schools.”

The Art of Social Media: Power Tips for Power Users
By Guy Kawasaki

the-art-of-social-media-guy-kawasaki

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World (Que Biz-Tech)
By Chuck Hemann

digital-marketing-analytics

Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing!



Back to Blog

Leave a Reply