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Calculate the influence of every post about your brand

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After having developed a score of influence for all of the sites that make up our index, Synthesio has now adapted SynthesioRank to include each post that we analyze.

Our score of influence (SynthesioRank) ranks from 0 to 10 and will now take into account the real-time impact of each online post made about a brand: it is thus specific to each of our clients.

The calculation of SynthesioRank at post level is based on:

  • Type of post: direct communication with the brand (dedicated post) or conversational comment (simple mention)
  • Impact of post: number of times an article has been republished (in the case of a press article online) or number of comments (in the case of a blog post) or number of responses (in the case of a forum thread)

N.B. : the calculation of SynthesioRank at post level is dynamic, meaning that the score of influence can increase over time as an article is republished on different sites or new responses are added to a forum thread.

This new influence score will be progressively integrated into our dashboards and widgets.

by Thibault



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