Catriona Oldershaw to speak at Measuring Social Media 2011 during Social Media Week in London
Next week is the third edition of Social Media Week London, which will feature over 70 events surrounding social media and occur at the same time as Social Media Week in Hong Kong, London, New York, Paris, Rome, San Francisco, São Paulo and Toronto.
It’s comprised of :
- Breakfast briefings
- Pop-up social media advice shop for SME’S
- Social & location-based events including treasure hunts/geo-caching
- A London-wide agency “Open House”
- Numerous panel sessions from socially mobile to gaming, measurement and more
- The Social Media Week Measurement Challenge – comparing metrics
- Specialist social media events: fashion, music, sport, games, mobile, data
- Themed networking events every evening, plus opening and closing night parties
and this year’s topics are :
- Arts and Culture
- Business, Media and Communications
- People and Society
Thursday, February 10 is the day we’re most looking forward to, though, is
from 12:00 to 5:00pm. Synthesio’s UK Director, Catriona Oldershaw, will be speaking on combining social media and surveys to deliver One Voice of the Customer. At Synthesio we monitor online conversations to turn them into actionable Social Intelligence.
Techmap: Social Media – Where Behavioural Science Meets Measurement will be held at Ketchum’s London offices from 12 noon to 5pm.
Catriona will also be participating in an Ask the Experts Panel during
“ a panel session that explores the current metrics landscape with valuable insight of what’s around the corner”
We will be looking at :
- What are the practical measurement issues facing brands monitoring social media?
- How can one evaluate the different language of the general web (message boards and blogs) as against Facebook and Twitter. What works best where?
- How are brands like Bushmills, Cadbury and Carphone Warehouse using social media to forecast consumer behaviour and evaluate the benefits of marketing and business initiatives?
- Why are people shunning search engines and using LinkedIn, Twitter or Quora to get information? What does it mean for brand owners?