Debating The Social Media Reaction To The UK Election

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Debating The Social Media Reaction To The UK Election


Since Parliament dissolved on Monday March 30, 2015, we are officially in the UK General Election season, and it started off with a bang on April 2 with the first live-TV Leaders Debate. This debate took place in front of a 200-person live studio audience that was carefully selected to reflect the UK’s diverse population, and addressed four key election issues: the economy, jobs, immigration and health

The Leaders that participated in this debate were: Natalie Bennett (Green Party), Nick Clegg (Liberal Democrats) – Natalie Bennett, Nigel Farage (Ukip), Ed Miliband (Labour Party), Leanne Wood (Plaid Cymru), Nicola Sturgeon (SNP) and David Cameron (Conservative Party).

At Synthesio, we are watching this exciting election to see how the UK responds online, and this debate proved to have some very interesting online data. Check out some of the great stuff that we found:

  • 77% of all mentions came from males, while only 23% came from females
  • Based on the top terms and topics surrounding the debate, it seems that David Cameron, Nigel Farage, Nicola Sturgeon, Ed Miliband and Nick Clegg were the most buzzed-about candidates:

Synthesio UK Election Social Intelligence

  • The five most popular candidates (ranked by mention volume) were:
    1. Nigel Farage – Ukip (27.2%)
    2. Ed Miliband – Labour Party (23.1%)
    3. David Cameron – Conservative Party (20.8%)
    4. Nicola Sturgeon – SNP (13.6%%)
    5. Nick Clegg – Liberal Democrats (12.6%)

The next debate will be broadcasted live on the BBC on April 16, 2015, and you can be sure that we will be monitoring that one as well. For more information on the General UK Elections please click here.

Tell us what you thought about the debate and this data in the comment section!

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