Online brand reputation is, by definition, a global issue, and yet the majority of actors within the Internet monitoring industry hardly even monitor romance languages (i.e. English is the only language monitored by many of our American friends).
However, a brand like Nike, for example, certainly needs to know that Russian teenagers hate the colors of their new Dunk High Premium line.
Nike stockholders, at the same time, need to know that they can sell the same line of sneakers for twice as much as those made by Li Ning (a Chinese sneaker manufacturer) to consumers ready to pay anything for their favorite brand…
As one Nike manager said: “there are 2 billion feet out there: go get ‘em!”
That’s why Synthesio has spent the past few months developing our information source database to be able to provide our clients with a reliable coverage of Internet information from principal press sites, blogs, forums, etc. in Mandarin and Russian.
Information in these languages is already available for our clients wishing to monitor their brands internationally and they have been added to the list of 30 languages already monitored by Synthesio.
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Looks really interesting. Brands that consider themselves international should definitely pay more attention to the wider world. Especially given the current global reach of Social Media