On The Fifth Day of Blogging: Identify Your Influencers And Become One Yourself
Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with May:
Influencers are perhaps the most important people that any brand can identify on social media. They are the people who become your brand ambassadors, the people who are your brand’s biggest supporters on social media, and they have the following to make sure that these praises don’t go unheard. On the flip side, an influencer can also be negative for your brand if they are influential but are unhappy with you and your company.
This is why it’s crucial that you identify who your influencers, so that you can take advantage of those that can become brand ambassadors and negate the ones that are going to negatively impact you.
Elon Musk, CEO of Tesla, proved just how important influencers can be, and why you should become your own brand’s influencer yourself. By tweeting out a YouTube video that he found that featured two college students making a fake ad for Tesla, Elon proved that influencers can be anywhere, and provided a great example of how to interact with them. He is also constantly tweeting and posting about Tesla in a way that a truly passionate fan (not just a CEO) does, thus showing that while he might be the company’s CEO, he is also a true brand ambassador as well.
What do you think of our choice for May? Leave a comment below and let us know.