Forrester Groundswell Awards : Social Media for Building your Business
As a 2010 entrant for the Forrester Groundswell Awards, Synthesio was named a winner in the Listening category for the International Business-to-Consumer (B2C) division during the last Forrester Marketing & Strategy EMEA Conference November 18 and 19 in London, for its recent work with Orange Telecom.
Nate Elliott, the Forrester Analyst that presented the awards, shared with us what exactly goes into the selection process and what Forrester is looking for in terms of social media use to promote its use for business uses :
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 27 years, Forrester has been making IT, marketing, and technology industry leaders successful every day.