Fueling the Automotive Industry with Social Media

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Fueling the Automotive Industry with Social Media

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5 Stops on the Road to Success

 

Did you know that nowadays 73% of consumers read online reviews before buying a product? Depending on a brand’s reputation, this new paradigm could be super exciting, or pretty terrifying. For the Automotive industry, this couldn’t have come at a better time, as it represents an enormous opportunity to help climb out of the rubble in the wake of the Great Recession.

 

Numerous auto brands in recent years have done a phenomenal job at leveraging social media to innovate and improve their reputation. Brands have taken just about every angle for a test drive – often times with mixed results as we’ve seen with a certain SUV-related consumer-generated campaign that shall remain nameless. Others have leveraged talented social media personalities to build online communities and generate powerful, personal relationships with consumers, as is the case with Ford and their Head of Social, Scott Monty. Other innovative social initiatives include road trip scavenger hunts and even new cars that tweet to you when you need to change your oil. But among all the social media excitement, it’s the listening going on behind the scenes that’s truly driving the Auto industry forward.

In our latest free whitepaper we take a look at the 5 steps for success in social media, and share how some of the world’s leading automotive brands are leveraging social media listening and engaging to fuel their innovation, fine-tune their message and generate some serious positive change.

Check it out and let us know what you think! Are you using any of the 5 steps? Any new steps working for your brand that we should add to the list? Let us know!

For more actionable tips and best practices on leveraging social media for your company – take a look in our library of Synthesio Whitepapers.

Auto industry report from Synthesio


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