ICYMI: This Week in Social Media and Marketing
It’s that time of the week again! At the end of each week, Synthesio does a roundup of all of the top trending stories online covering social media and marketing topics. Here’s what you may or may not have missed from this week’s hot topics:
Facebook pushes ‘Friends Day’ as holiday — in its own honor via MarketWatch
Facebook Inc. on Thursday is telling everyone about Friends Day, a day to celebrate friendships. Especially the Facebook kind. Thursday just happens to be Facebook’s 12th birthday, and since nobody goes to Facebook’s page to post “HBD, big guy!” with a funny meme, the social network has decided to create its own holiday to make sure nobody forgets. Friends Day — it’s capitalized, so it has to be a real holiday, right? — so far has meant personalized videos for every Facebook member, new social-science research that shows how much Facebook knows about you, and the best part: new sticker packs!
Internet users had a lot to say Thursday during the Democratic debate—with mixed results, according to data from social media networks and search engines. While candidates Bernie Sanders and Hillary Clinton duked it out on stage, viewers participated online, searching the candidates or mentioning them in posts on social media. Data from Google showed Sanders leading Clinton in number of searches, while Clinton led the conversation on Twitter. Data from Twitter showed mentions of Clinton taking up 56% of the conversation on the platform during the fifth Democratic debate. Google searches, however, for Sanders were higher both around the country and in New Hampshire, according to Google Trends.
The New Super Bowl Ad: $1 Million Emoji On Twitter via Co.Design
In 1995, advertising history was made when a 30-second Super Bowl ad buy reached $1 million. Now, Twitter’s Super Bowl has reached the $1 million mark, too…for custom emoji. According to AdWeek, clients who spent north of $1 million advertising on Twitter around the Super Bowl have gained the special privilege of including custom emoji as part of their campaigns. So whenever someone uses a prespecified hashtag, an emoji appears in the tweet.
Video ad tech company Teads released a study Tuesday that aims to provide insight as to what motivates people to use ad blockers. Research Now conducted the study and surveyed 9,000 people. Active users of ad blockers, including mobile, and those who are aware of ad blockers but have not yet installed them, were surveyed for the study. The research said pre-roll ads were among the most intrusive, with 41% of respondents saying they installed the ad-blocking software due to the ad format. Additionally, Hispanics are 78% more likely to use a mobile ad blocker while men are 22% more likely overall to use the software on mobile devices, the study said.
If you’ve been clamoring for multiple account support in the Instagram app, you might soon be in luck. Some iPhone users, including our own Mat Smith, are seeing the feature pop up on iOS. If you’ll recall, the ability to sign in to multiple accounts and toggle back and forth when posting made an appearance back in November on the Instagram Android app. You had to manually download an APK to take advantage then, but that’s not necessary in iOS. Since multiple account support is only available to a few, it appears to still be in the testing phase. Hopefully that’ll change soon as Instagram is one of the few social apps that doesn’t allow you to easily switch between accounts.
What’s Up With Uber’s New Logo? via Gizmodo
The new logo, as one of the other writer’s here has pointed out, bears a bit of a resemblance to the logo for Chase. According to Wired, founder and CEO Travis Kalanick didn’t go to a marketing company for the rebranding (also called a “coming of age” story in Wired), but did it all in-house. Maybe if they had gone to someone else, they would have been told that a logo so totally divorced from a connection with the actual name of the company defeats the purpose of a trademark: easy identification.
What are your thoughts on this week’s stories? Tell us in the comments section below.