ICYMI: This Week in Social Media and Marketing
Each Friday, Synthesio pulls the largest trending stories in social media marketing. This week, we included stories ranging from Facebook’s new reaction buttons to interesting marketing approaches of the week.
Read all about what’s trending this week in the industry:
Reactions Now Available Globally via Facebook Newsroom
We have been testing Reactions in a few markets since last year, and have received positive feedback so far. Today, we’re excited to offer it to everyone who uses Facebook around the world. We will continue learning and listening to feedback to make sure we have a set of reactions that will be useful for everyone. We hope you enjoy the new Reactions!
Snickers has decided to develop a grown-up version of a Highlights Magazine “Spot the Difference” game. The candy company recently published this photo on the back cover of this year’s Sports Illustrated swimsuit edition. It’s part of their “If you’re being a jerk, eat a Snickers” campaign, in which they compare someone lacking in caramel and nougat to Betty White or Danny Trejo. In this case, a nameless photo retoucher forgets how to use Photoshop when he’s hungry.
Twitter Improves Embedded Timeline For Websites via Web Pro News
“As part of this redesign, we are also deprecating the old ‘hide media’ option, so all Tweets with media will be expanded by default,” says Twitter senior software engineer Jacob Harding. “This reduces the number of clicks between your users and your content, and makes it easier for your audience to engage with the Tweets you embed. We’ve also made it easier to share your content by putting the in-line share action front and center on every Tweet.”
After two years of selling its digital video and display inventory programmatically, NBCUniversal is finally allowing programmatic buys on its linear networks as well. Today, the company announced NBCUx for Linear TV, which will launch as part of this year’s upfront. “It’s the industry’s first national programmatic TV offering at scale,” Krishan Bhatia, evp of business operations and strategy, said during a conference call with reporters. It’s an extension of NBCUx, which the company launched last year as a digital programmatic offering after making its digital video and display inventory available for programmatic buying two years ago. “We’ve seen great success with it, and now we’re extending those capabilities to linear television,” said Bhatia.
If you’ve got an iPhone you can now sing Happy Birthday to your friends, colleagues and people you met on a night out once. Facebook is rolling out Birthday Cam, 15-second video messages taken with the selfie-cam. The feature comes with birthday-themed overlays, in case your face isn’t happy enough. For now it will only be available on iOS, although there are plans to bring it to Android over the next few months. We did a little research of our own and discovered that yes, you can sing Happy Birthday in 15 seconds, even if you sing it really slowly to someone with a long name.
When a blizzard hit the East Coast a few weeks ago, the brand posted this photo on Instagram of an owl surrounded by a blanket of snow to suggest how single people would feel. This is the kind of content eHarmony been pushing over the past 18 months since it revamped its digital strategy, which includes emoji quizzes, dating tips and advice from its writers at eharmonyadvice.com.
Stop by again next Friday for some more social media and marketing news!