ICYMI: This Week in Social Media and Marketing
Each week, Synthesio gathers the top social media and marketing trending headlines. From the Powerball jackpot to CES 2016, there was plenty going on this week! Here’s this week’s top stories:
RIP David Bowie, marketing genius via Scholars and Rogues
This may be the most unexpected tribute you read to Rock megastar David Bowie, who has died at age 69 a mere two days after the release of his acclaimed new CD, Blackstar. Before I start, let me acknowledge that some readers may feel like I’m sullying the legacy of one of our greatest artists by associating him with marketing. There are two answers to that charge. First off, art and marketing aren’t necessarily mutually exclusive. You can do both. Second, if you can examine Bowie’s career, paying attention to all the times he reinvented his image and to the impact he exerted on fashion, without accepting that he was a branding genius, then you don’t know much about marketing.
Like many brands, makeup company Urban Decay has tried to grow its social presence. But spreading its brand across so many channels can lead to a fragmented experience for consumers. The company’s answer was to launch a new section on its site last year, UD All Access. There, visitors can check out the brand’s Instagrams and other social content, like blog posts and press coverage, and watch tutorials and product videos. Also within UD All Access is a page where users can browse and shop all of the Instagram photos tagged with #UrbanDecayCosmetics that feature Urban Decay products. “Social media outlets continue to be important for us,”said John Perasco, Urban Decay’s assistant vp of digital infrastructure. “But it seemed a missed opportunity to have all the juicy goodness out there in the world but not in one central location.”
$1.6B Powerball jackpot: 3 winning tickets sold via CBS News
An eye-popping and unprecedented Powerball jackpot whose rise to $1.6 billion became a national fascination will be split three ways. The winners’ identities remain a mystery, but they bought their tickets in Florida, Tennessee and a Los Angeles suburb where even lottery losers were celebrating Thursday that such heady riches were won in their modest city. The winners of the world-record jackpot overcame odds of 1 in 292.2 million to land on the numbers drawn Wednesday night, 4-8-19-27-34 and Powerball 10. They can take the winnings in annual payments spread over decades or a smaller amount in a lump sum.
AT&T revives its unlimited data plan, but you’ll have to get Direct TV to snag the deal via Digital Trends
If there’s one word consumers can’t get enough of, it’s “unlimited.” From buffets to data plans, there’s something about excess that’s just so … satisfying. And now, AT&T is bringing back its much missed unlimited data plan. However, as with most good news from cell phone providers, there’s a catch. In order to get all the data your heart desires, you’ll also have to pay for a television subscription. Here’s the fine print from the AT&T: “Beginning tomorrow (January 12), new and existing AT&T consumer wireless customers who have or add AT&T DirecTV or AT&T U-Verse TV may get the new AT&T Unlimited Plan, offering customers more data to use for watching video, playing games and surfing the web on their mobile devices.” You’ll get all the data, talk, and text you want for $100 plus the cost of your TV plan.
CES 2016: Glitzy Tech and Marketing Playground via Information Week
Every year, the worlds of marketing and technology collide in Las Vegas for one week during CES. The 2016 CES, which included drones, virtual reality, and more, proved no exception. CES has always had a special place in the tech landscape. Over the years, we got our first looks at technologies that have helped define and redefine the last three decades, including the VCR, the CD, DVD, Blu-ray, the original Nintendo Entertainment System, and the first Microsoft Xbox. The event held every year in Las Vegas has always been a way for companies to show off toys that we ended up using in our daily lives. Unlike traditional computer shows, such as TCF, CES exhibitors have historically been given some license to show off their concepts and betaware without having a delivery date set in stone.
When it comes to film marketing, we’re used to seeing the same footage and images recycled in posters, trailers, commercials and more. But Fox is doing something different with Deadpool and really playing with people. In fact their latest billboard is one of the best ever.
— McDonald's (@McDonalds) October 6, 2015
Retail Christmas: the retail winners and losers in the UK via The Guardian
The festive shopping season is the busiest time of year for retailers, both online and on the high street. The run-up to Christmas is the busiest time of year for high street and online retailers. With companies now revealing how they performed during the vital festive season in January trading updates, the winners and losers are emerging.
See anything we missed? Tell us in the comments section below! 🙂