The Ninth Day of Blogging – Bouncing back from social snafus
Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with September:
Social Media is not an absolute science, it takes a lot of patience and hard-work before any idea can be executed, and even then there are no guarantees that it will be successful. Sometimes we might think that we have created a great hashtag campaign, like the NYPD did in April with their “#myNYPD” campaign, and it can completely backfire and lead to a slew of negative posts. This is why one of the most important things you can do for your organization’s social media platform is to make sure that your employees and anyone who is using social media on your behalf is properly trained on the best ways to use it.
This is what the NYPD did in September after the previously mentioned issue, as well as some others. The NYPD decided to host classes for officers and officials that use social media on their behalf at a local college, and a part of this was also designed to refocus their social strategy to one that is designed to make them a hub for public information. This is a great lesson for any social marketers, as you can have the best social media tools and platforms, however if you don’t have a focused strategy and people who can properly execute the strategy, then it won’t matter.
To learn how Social Intelligence, key insights into a brand’s reputation on social media, can help you make sure that you have a focused and effective social media campaign, check out our ebook: Implementing a Global Social Intelligence Program at Scale.