Pokémon Go(es Dark), According to Social Listening

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Pokémon Go(es Dark), According to Social Listening


Since Pokémon Go launched earlier this month it has taken the world by storm and has already been reported as the most downloaded smartphone app in the United States. It has created a phenomenon on social media, and it’s impossible to look at social media without seeing a post declaring someone’s love or hate for Pokémon Go. Although the game has been incredibly popular, it has received a mixed critical reception, and attracted negative attention due to reports of accidents, security issues and public nuisance associated with it. According to the Twitter Heat Map on our Social Listening platform, most of the negative online conversations around the crime, injuries and privacy issues associated with Pokémon Go, were coming from the East Coast.

Pokémon Go Twitter Heat Map

Pokémon related news reports and posts circulating throughout social media, included luring players to dangerous places, finding a loaded gun and even finding a dead body. Who knew that a fun and engaging game about catching Pokémon could lead to tragic events? We again used Social Listening to turn to social media to pull data based on three topics: Privacy, Crime and Injuries.

Pokémon Go Topics

According to our Social Listening tool, Pokémon Go users are most concerned about their privacy being breached. Many early iOS installs of Pokémon Go required users to provide the app with full access to their Google accounts, thereby allowing the app to access players’ Gmail-based email, Google Drive based files, photos and videos stored in Google Photos and any other content within their Google accounts.

Let’s take a look at some examples of what people were saying on Twitter.





Interested in seeing how our Social Listening platform was able to pull these social insights about Pokémon Go? Request a demo to learn more.


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