Predicting Online Buzz and Audience — The Next Step in New Market Research
With the rise of the Internet, news coverage and accessibility have greatly increased. With the number of sites housing printed publications, news agencies, pure players, and blogs, etc., the number of articles covering current events continues to grow and to fuel the popular Internet phenomenon known as “buzz”. Social media has a crucial role in this phenomenon; nearly one third of news publications comes from blogs.
Synthesio teamed with Bouygues e-lab to study and model current event buzz levels on the web and the way it spreads across media sites, blogs, and video-sharing platforms. The study also looked at how the buzz can be broken down among the various sites, and at what the publishing cycles look like for certain events.
Is it possible to analyze the impact of global events on the publication of online news articles, and thus indirectly on the audience of websites? Media channels are rapidly changing, but we can measure media as well as the way consumers are using media to adapt.
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