The latest Synthesio white paper : Social media and censorship in China

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The latest Synthesio white paper : Social media and censorship in China

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You probably know that China is one of the most censored countries in terms of Internet access, but did you know that

While the Chinese government has blocked most access to Western social networks like Twitter and Facebook, the Chinese web has seen the rise of Chinese copycat networks like Youku (YouTube) and Sina Weibo (Twitter). According to an anonymous Chinese technology blogger, “this is what the government likes to see.”
The Great Firewall of China has indeed been censoring sites, keywords, and individual people since 2003 via what is known as the “50-cent army” or “50-cent party” for the amount they are paid per post, but allowed social networks that follow the rules.

Synthesio investigated repercussions of government censorship as well as brands that have had success within Chinese social networks. Here’s a hint : Lay’s potato chips increased sales from Happy Farmer players (the copycat version of Facebook’s Farmville) by 20% after allowing players to grow their own potatoes and “purchase” Lay’s chip factories.

To download the PDF click here, and visit our MonitorChat.tv site for our community manager’s video version 😉

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