ICYMI: This Week in Social Media and Marketing

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ICYMI: This Week in Social Media and Marketing


Did you miss this past week’s top stories in social media and marketing? Don’t worry, we have you taken care of with our weekly series of the biggest stories that you need to know. We’ve done all of the work already for you, all you have to do is read these articles and enjoy them!

Giphy Cam now lets you create Star Wars GIFs via The Verge

Don’t have enough Star Wars in your life this week? Giphy can now help put a little extra Star Wars all around you. Its Giphy Cam app has been updated with six Star Wars filters ahead of The Force Awakens, which will be sticking around for a “limited time” to promote the movie. The effects can make it look like the Millennium Falcon is soaring past you, like you’re swinging a tiny lightsaber, like you’re chilling with BB-8, or like you’re about to hit light speed. Like most of Giphy Cam’s effects, the fun isn’t in the quality, it’s in how easy the app makes it to quickly churn out GIF after GIF and share them around.


Vilified Pharma CEO Martin Shkreli Arrested On Securities Fraud via Talking Points Memo

Martin Shkreli, the former hedge fund manager under fire for buying a pharmaceutical company and ratcheting up the price of a life-saving drug, is escorted by law enforcement agents in New York Thursday, Dec. 17, 2015, after being taken into custody following a securities probe. A seven-count indictment unsealed in Brooklyn federal court Thursday charged Shkreli with conspiracy to commit securities fraud, conspiracy to commit wire fraud and securities fraud. (AP Photo/Craig Ruttle)

Turing Pharmaceuticals executive Martin Shkreli, who was reviled for raising the price of an HIV-treating drug by 5,000 percent, was arrested Thursday on suspicion of securities fraud related to his previous hedge fund, according to Bloomberg Business. Prosecutors allege Shekreli took stock from a biotech firm he started in 2011 to pay off unrelated debts, according to Bloomberg. He later was ousted from the company, Retrophin Inc., and sued by the board.


If you run Mac OS X Yosemite, don’t use an emoji in your password via Mashable


As at least one poor soul found out the hard way, there’s a very good reason that Apple’s latest OS X, El Capitan, doesn’t let you use an emoji in your login password. Apple doesn’t have the same rule with OS X Yosemite. A user on Stack Exchange’s Ask Different forum explained that he had used an emoji in his password on Yosemite — and then wasn’t able to log in to his account. He originally posted about it back in August, but it’s a PSA worth repeating.


Adobe’s New App, Adobe Post, Lets Anyone Create Professional Graphics via TechCrunch

Adobe unveiled a new social graphics app today called Adobe Post, which now joins an expanding suite of applications aimed at encouraging mobile creativity, including Adobe Slate, Adobe Voice, and several others. However, unlike many apps in Adobe’s lineup, Post is not only targeted at professionals, but instead wants to make it easy for anyone to turn their photos and text into “beautifully designed graphics,” the company says, then share them on social networks like Twitter, Facebook, Instagram, and Pinterest.

Watch Daniel Radcliffe and Other Celebrities Read Mean Tweets About Themselves via TIME

The latest edition of “mean tweets” Wednesday night—the recurring segment in which celebrities read rude tweets directed at them on Jimmy Kimmel Live—featured celebrities such as Julia Louis-Dreyfus, Sean Penn, Liv Tyler, Elizabeth Banks, Daniel Radcliffe, Kirsten Dunst, Jason Schwartzman, Michael B. Jordan, Key and Peele, Julianna Margulies, Colin Farrell, Viola Davis, and Matthew Perry. The Good Wife star Margulies had a classy response to her diss, while Friends star Matthew Perry pretended to be totally outraged. And watch to see what wild animal Radcliffe got compared to.


The Fifth Republican Debate Ends In A Nine-Way Draw via FiveThirtyEight

Republican presidential candidates, from left, Donald Trump, Carly Fiorina, Ted Cruz, Jeb Bush, and Ben Carson leave the stage following the CNN Republican presidential debate at the Venetian Hotel & Casino on Tuesday, Dec. 15, 2015, in Las Vegas. (AP Photo/John Locher)

The Republican debate in Las Vegas on Tuesday night had the feeling of a soccer match that ended in a nil-nil draw. It was a tactical and defensively minded affair, full of technically competent but predictable performances. The only candidates who broke form were those who didn’t have much to lose. This is interesting considering that no Republican candidate should feel all that secure about his or her position in the race. Donald Trump is leading in the polls — but no similar candidate has won a party nomination before, and there remain many reasons to wonder whether those polls will translate to sustained success in winning states and delegates. Ted Cruz can feel happy about his improved position in Iowa — but he trails Trump nationally and is almost as detested by the party establishment. Marco Rubio is moving upward in the polls and the endorsement count — but the pace of his growth in these categories has been slow, and his mediocre ground game could prevent him from gaining more support as voting in the early states approaches.


Yahoo’s employees are living large, expensing Botox and $8,000 beds via Mashable


“Know thyself.” It is one of the Delphic maxims of ancient Greece, carved into the Temple of Apollo. It is sage advice but also a warning — one that Yahoo and its CEO Marissa Mayer still have not heeded. Is Yahoo a media company or a tech company? That’s the central question that has dogged the once-dominant Internet company for the better part of a decade. It was the question Steve Jobs posed in 2007 when he visited the company headquarters. It’s also the question Mayer told people in 2014 to stop asking. But it’s a relevant question, particularly as Yahoo shells out millions to buy expensive talent and buy its way into coolness in the fickle, unprofitable world of media. At the same time, investors breathing down Mayer’s neck about how she has handled Yahoo over the last three-and-a-half years. Her critics point out that the company is spending like a tech company — lavish salaries, perks and parties for employees and billions of dollars in company acquisitions — but performing like a media company.


How Facebook at Work Is Getting Tested by Its First Global Marketing Agency via Adweek


Facebook at Work—Facebook Inc.’s enterprise social network for businesses—is set to roll out in 2016 while taking on established workflow software players like Slack and Yammer. While Facebook will not charge users for the basic level of the service, it will eventually make them pay if they want analytics, apps and customer support for the platform. Wall Street is therefore equally as interested as the tech community in whether Facebook at Work takes off next year. Today, Weber Shandwick is the first global marketing agency to partner with the Menlo Park, Calif.-based social giant to beta test Facebook at Work. To get a glimpse into what the platform is all about, we asked Adam Clyne, head of digital for EMEA, Weber Shandwick, to explain what he’s seen so far and how he envisions his company employing it.


Bud Light just made a drastic change to get millennials’ attention via Business Insider

bud light can

Bud Light looks nearly unrecognizable, thanks to a makeover intended to attract modern beer lovers. The new, very blue design attempts to modernize Bud Light while linking the brand to Anheuser-Busch’s brewing credentials. That means a new logo, the elimination of the color red, and the return of the “AB” crest after 14 years removed from cans and bottles. “Consumers today want a brand with genuine brewing credentials,” Tosh Hall, the creative director of Jones Knowles Ritchie, the firm that collaborated with Bud Light’s creative agency on the redesign, said in a statement. “Bud Light is leaning into its heritage and unrivaled brewing expertise in a way that’s looking forward, not back.” The new cans and bottles will roll out nationwide in early spring 2016.


Adele’s North American Concert Tickets Go on Sale and People on Twitter Are Freaking Out Over Technical Issues via E! Online

It seems everyone and their mother wants to see Adele in concert. Tickets for the North American leg of her world tour went on sale Thursday at 10 a.m. local time, and many people took to Twitter to vent about the technical difficulties that made it nearly impossible to score good seats in a timely manner. Adele’s first concert in the U.S. is scheduled for July 5, 2016 in Minnesota. So, what’s an Adele fan to do when Adele’s website won’t work? Rest assured, they’ll still be able to see the “Hello” singer when she takes her act on the road next year. The Grammy winner, 27, has teamed up with Songkick, a website that specializes in ticket sales through musicians’ websites and fan clubs.


Did we miss something? Do you have any suggestions for a top story for next week? Tell us in the comments section below!

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