ICYMI: This Week in Social Media and Marketing
We hope everyone is enjoying their wonderful holiday season, time off from work and time spent with family and friends. With all of the downtime of the holidays, it’s a good time to make sure you’re up-to-date on the biggest stories from this past week about social media and marketing, so here are our top stories:
Oh no! Steve Harvey crowns wrong woman Miss Universe via USA Today
Just before the end of the year, Steve Harvey managed to have the worst television moment of 2015. As host of the Miss Universe pageant Sunday night in Las Vegas, Harvey announced Miss Colombia was the winner… but then he realized he had made a mistake, and she was actually the first runner-up. It was Miss Philippines who should have been crowned. Poor, Miss Colombia. She had her crown taken right off of her head. If that wasn’t bad enough, a regretful Harvey went and angered the Internet even more by posting this tweet that has since been deleted (we screen-grabbed it): You’ll notice he misspelled both “Colombia” and “Philippines.” Can we blame autocorrect? Let’s blame autocorrect. Here’s Harvey confirming his mistake: The correct winner, Miss Philippines, and first runner-up, Miss Colombia, are listed on his card.
In celebration of “Back to the Future Day” earlier this year, debates exploded across the Internet over what the cult classic movies got right and wrong about the world of 2015. Although not exactly as predicted, the most exciting innovation from that movie — Marty McFly’s hoverboard — has taken on a new life. While they can’t exactly fly, ground-trekking versions of “personalized motor transporters” — nicknamed hoverboards — hit the shelves this year, and are among the hottest gift items for teens and young adults as the holidays loom. But, just as these self-balancing scooters come into rapid popularity, they’re quickly falling out of favor. Some models are literally going up in flames, and there’s a huge concern around spontaneous combustion. This is a big disruption story. People find the technology cool and exciting, and are buying, yet retailers, airlines and metropolitan areas are trying to figure out how to police them. Major airlines, including Delta and JetBlue, banned them from air carriers, while Amazon has pulled has pulled 97 percent of hoverboards from its “online shelves” out of an abundance of caution. Some are citing the lithium batteries used as the culprit for spontaneous combustion.
Kim Kardashian released an app called Kimoji this week. The app gives people who pay $2 for it a set of illustrated references to the television personality’s life—a rounded, be-thonged thumbnail of her ass; her crying face; the word “BASIC.” But that’s not what this blog post is about. This blog post is about the truth. Shortly after the app went up, Kardashian fretted on Twitter: Her fans were having trouble accessing it! The App Store was broken! Jonathan Cheban was ONE SEC away from ritualistically slaughtering a baby goat to Dark Goddess Kris Jenner to restore Kimoji! Kardashian even apologized to Apple on Twitter for breaking the App Store.Here’s a selection of Kim’s tweets about the debacle. Meanwhile: “There were absolutely no issues with the App Store yesterday,” an Apple spokesperson told Tech Insider.
Netflix Socks Will Turn Off Your TV When You Fall Asleep via iDigitalTimes
Binge-watchers know the struggle of falling asleep mid-marathon only to wake up and find out that you’ve lost your spot on your favorite television show. Now, Netflix has the solution in the form of socks that will pause your content once you fall asleep. Unfortunately, you cannot buy this invention in the store or from the online streaming platform. Instead, it’s one of their latest DIY projects — created with Pittsburgh-based agency Deeplocal — that comes with step-by-step instructions. “We’ve based our sleep detection system on a popular method called actigraphy,” Netflix said. “An accelerometer detects when you’ve stopped moving for a prolonged period of time and triggers a signal to your TV that pauses Netflix. When it detects that you’ve dozed off, an LED light in the cuff of the sock flashes red, warning that the pause signal is about to be sent to your TV. Any motion will stop it from firing. The accelerometer is very sensitive to little movements, so it’s good at detecting when you’re just sitting still, raptly watching Netflix, and when you’ve actually fallen asleep.”
Where’s Santa Claus? Your 2015 Guide To NORAD Tracks Santa & The Google Santa Tracker via Search Engine Land
You can use the maps at Google and NORAD to see the places that Santa has already visited. Not every place he’s been to will be shown. Santa visits everywhere, of course. Listing all those places would make the map too crowded! If you don’t see your own location, don’t worry. Santa has either visited or is still on his way. At NORAD, to see where Santa’s been, use the 2D/3D button at the top right of the screen to reveal the 2D view of the world. The icons on the map show where Santa’s been previously spotted. Click on a camera icon, and search results from Bing about that area will appear. Video camera icons should bring up actual video of Santa flying over some places. You can also click on the video camera icon in the top left corner to center the map around Santa’s current location:
Facebook’s iOS app now supports Live Photos via Mashable
Facebook photos are about to get more expressive. The social network updated its iOS app Monday with support for Apple’s Live Photos, the moving images the company introduced with the iPhone 6S. Unlike a typical photograph, Live Photos capture one 12-megapixel image along with a second and a half of video before and after, strung together to create a short clip that’s very GIF-like. Sharing Live Photos from Facebook’s app works the same way as uploading standard images. Choose a Live Photo (indicated by the three concentric circles symbol in the bottom right corner of your photo) from your Camera Roll and tap the circle icon again so it says “Live.”
AT&T finds itself in a bit of a bind at the holidays. Yes, it’s a mobile-first company, but at this time of year, it can be irritating for families when kids spend all day on their phones. To address this, the company is pulling all the retail ads for its mobile business off TV and social for Dec. 24 and 25 and airing the spot below exclusively. The spot was created by BBDO, directed by husband and wife duo Jonathan Dayton and Valerie Faris (Little Miss Sunshine) and has a nice message about what really matters at the holidays.
The Beatles let it stream – showing that the format is the future via The Guardian
It was never a matter of “if” with the Beatles and streaming but rather “when” and “how much?” CD sales and download sales are both in decline and streaming is the last great format for the Beatles to imprint themselves upon. This had to be handled delicately, especially for an act that drives such enormous catalogue sales and who never bowed to market pressure to make their albums available at mid-price. There was also the added corporate complication of the band’s catalogue being sold to Universal in 2011 as part of the dismantling and auctioning off of EMI, meaning the location of the negotiating table moved, as did the people sitting around it. The deal terms will, of course, be kept private but there is no chance they are selling off the family silver cheap.
KitKat’s ‘ritual’ foil-tear shows Christmas tree in tactical poster ad via Marketing Magazine
Nestle is encouraging anyone stressed out by Christmas preparations to have a break, with a pithy outdoor and print ad. The brand has tweaked the foil tear that forms when anyone opens a KitKat to show a Christmas tree set against a wintry, foily backdrop. The ad is a clever visual trick that plays on the brand’s ‘Have a break, have a KitKat’ slogan, using the darkness revealed through the torn packaging to create an image of a Christmas tree, while the surrounding silvery foil conjures an icy landscape.
Sony’s Emoji Movie Will Arrive in Summer 2017 via Variety
Sony Pictures Animation has set an Aug. 11, 2017, release date for “The Emoji Movie,” making it the first title to land on the date. Sony won rights in July to the project, based on a pitch by Eric Siegel and Anthony Leondis about the round-headed figures that have become ubiquitous in social media. The duo are co-writing the script with Leondis directing. The logline is under wraps. Michelle Raimo Kouyate is producing. She stepped down in July after five years as production president of Sony Pictures Animation and signed a first-look deal. Leondis directed the short “Kung Fu Panda: Secrets of the Masters” and the DreamWorks Animation feature “B.O.O.: Bureau Of Otherworldly Operations.” Siegel was a producer on the TBS series “Men At Work” and a consulting producer on ABC’s “Family Tools.” Leondis is repped by WME. Siegel is repped by APA and New Wave.
Are there any stories that you think we missed? Share them in the comments section below!