Social Media Week 2012 Global Analysis – Post-Game Report

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Social Media Week 2012 Global Analysis – Post-Game Report


Another half year passes, another Social Media Week comes and goes! From Hamburg to Hong Kong; Sao Paulo to Singapore; Tokyo to Toronto; the week went by for all of us in a whirlwind of discussion, discourse and debate on the social media zeitgeist. And this time round, more people joined the conversation on Twitter than ever – to the tune of a 270% increase on last year’s event! With a theme of Empowering Change Through Collaboration, people gathered at over 1000 events worldwide to discuss how the present and future of social media will have an impact on our everyday and working lives.

We monitored Twitter buzz for all Social Media Week locations, starting on the 9th February and finishing on the 19th, in order to capture the build-up and the aftermath as well as the week’s noise. Following on from last week’s infographic – where amongst other things we showcased the top global influencers (as determined by our proprietary SynthesioRank influence ranking system) – we present you the full report! As always, congratulations to the top influencers on our list; it was a close fought race between some big names!

Enjoy our Social Media Week infographic below – click the image to view it in full.

Synthesio Social Media Week Post-Game Infographic

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