South By Social Listening – Social Media and SXSWi

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South By Social Listening – Social Media and SXSWi


As the annual South by Southwest (SXSW, and SXSWi – Interactive) conference kicked off yesterday, we used our Social Listening platform to see what people were discussing online. Here are some top insights that we pulled thus far:


Yesterday, President Obama had a keynote speech at SXSWi, and the lucky few that were able to snag tickets flocked over to his session, while others tuned in on livestreams and tweeted about the entire thing. As many likely predicted, President Obama had the majority of the social share of voice throughout the day.

SXSW Obama Social Listening


Synthesio also pulled psychographic data on who was discussing SXSW online yesterday, and according to our data, users are most interested in automotive, cinema, politics, music and leisure and activities.

SXSW Social Listening Psychographics


Here’s the gender breakdown of people discussing SXSW and SXSWi online yesterday:

SXSW Social Intelligence Genders


Are you at SXSW? Swing by to Synthesio and Conversocial’s Socially Smoked Lounge for a fun and thought-provoking afternoon. Our power panel will feature Shireen Jiwan, Chief Brand Experience Officer at Lucky Brand, Matthew Zito, Chief Strategy Officer at Synthesio, Joshua March, Founder and CEO at Conversocial. We will also have cold margaritas, hot food, and free wifi. See you all from 3:00-6:00pm at Subbs BBQ in Austin, TX!

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