Synthesio Monitoring Expands to the U.S. and Welcomes Ben Farkas as U.S. Director
|Synthesio is pleased to welcome Ben Farkas as the new U.S. Director for the social media monitoring company.
A new office in New York City
Founded in Paris in 2006, Synthesio has since opened offices in London and New York, monitoring for clients such as Accor, Toyota, Sanofi, Ubisoft, and L’Oréal in multiple languages and countries. “Developing our presence in New York is a part of our international development strategy that began in 2006 and has significantly intensified in 2010,” say Synthesio co-founders Loic Moisand and Thibault Hanin.
Ben Farkas, Synthesio’s first U.S. Director
In addition to expanding Synthesio’s presence in the U.S., Mr. Farkas will be in charge of several key accounts and developing e-reputation offers to fit U.S. demand. With 5+ years experience in the Internet industry at Oddcast, Mr. Farkas is an expert in interactive marketing and the importance of online conversations in maintaining a positive online reputation.
This new position was created in response to continued growth of Synthesio’s client base and increasing demand for multilingual social media monitoring and qualitative analyses. “We are very pleased in welcoming Ben to Synthesio as a leader of the firm’s U.S. efforts. Ben brings with him invaluable experience in the social media sphere and will continue building relationships with our clients in our global monitoring partner role.” says Loic Moisand, CEO and co-founder of Synthesio.
“As social media continues to evolve, the number of conversations on the web is growing exponentially. Consumers are talking about their favorite (and least favorite) products / services, and for brands the value of this information is immense. Social Media Monitoring has never been more important, and is fast becoming an integral part of any ad strategy. Synthesio has developed a service that is truly on the cutting edge of SMM, providing an effective customized hybrid of technological and human services. I’m proud to be part of the team and to have the opportunity to lead and grow Synthesio’s presence in the U.S.” says Mr. Farkas.
About Synthesio Web Monitoring
Synthesio is based in Paris, London, New York City and specializes in multilingual analyses of Internet monitoring of mainstream and social media. Founded in Paris in 2006, Synthesio is at the forefront of qualitative social media monitoring, trusting human analysis for in-depth insights.
Discover Synthesio’s most recent study evaluating the top 10 topics talked about online, looking at 17 countries and over 200 million conversations.
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