Twitter is a go-to social media platform for every marketer. According to Biz Stone, “Given a limit of 140 characters, people consistently reaffirm that creativity is a renewable resource.” In 140 characters, marketers use Twitter to share new content, the latest information about their brand, facts, quotes, attachments and more!

With that being said, we gathered 17 interesting Twitter stats that every marketer should know. From the amount of daily Twitter users to interesting demographic information about these users,these are key stats for every marketer. You can even take a look at the most followed users on Twitter or the most Retweeted Tweets to get inspiration about future posts. Keep these 17 Twitter stats in mind next time you are planning your social engagement strategy.

Interested learning more about the history, stats or facts about social media? Take a look at the Top 20 Facebook Facts for Marketers or 14 Must-Know Instagram Stats of 2016.