Top Social Media Events at Internet Week New York

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Top Social Media Events at Internet Week New York

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Internet Week New York is just a week away, and as usual, the agenda is packed with exciting sessions on everything-to-do-with-digital, bringing together 10,000 attendees to the the IWNY HQ at the Metropolitan Center and city-wide, for four days of celebrity keynotes and lively panel discussions, interactive displays, workshops and tutorials and parties. This year’s focus at IWNY will be how technology has disrupted and revolutionized every section of business from food to fashion to healthcare to education.

Navigating the schedule can be dizzying with so many exciting sessions to choose from, but if you’re a marketing professional interested in developing and maintaining a successful social media strategy and learning about the latest industry trends and technologies in social, here are a few social media fuelled IWNY events you won’t want to miss.



OMMA Social

OMMA Social @ Internet Week is designed to guide marketers and agency execs through the terrain of social media and how it relates to their brand. Twitter, Macy’s, Expedia, Bravo Digital and other industry innovators will share secrets for connecting with and activating consumers via social media.

When: May 20th, 8:00am – 5:30pm

Where: IWNY HQ – Metropolitan Pavilion – Internet Week Theater, 125 West 18th Street, NY

Hashtag: #mpomma

Value of Online Communities for Broader Social Good

This panel will look at how online networks are creating offline communities, which have positive impacts in the physical world. It will ask how the social infrastructure of these online networks and offline communities can be repurposed, quickly and effectively, to respond to new opportunities and problems. This comes in the form of capacity, advocacy, charity and more. Community-driven innovation can work collaboratively with government to achieve great results.

When: 1:40pm – 2:10pm

Where: IWNY HQ Metropolitan Pavilion, Stage B, 125 West 18th Street, NY

Hashtag: #iwny

Connecting Both Sides Of The Digital Divide – The World Will Win

This panel will focus on the challenges we face with increasing noise and chatter in the Interwebs. Social good is everywhere – it’s being sung from NGOs, advocacy groups, brands and corporate boards. But is it reaching those who do not have “access.” Panelists will discuss the above-mentioned challenge and also explore how to change the following: How the people who have the most limited online connectivity have the least ability to characterize their own lives in public, in a way that other people can see and act on.

When: May 20, 3:30pm – 3:55pm

Where: IWNY HQ Metropolitan Pavilion, Stage A, 125 West 18th Street, NY

Hashtag: #iwny

Loud & Clear: How B2B Marketers Can Turn Up the Signal-to-Noise Ratio

Social media has matured. So what does this mean for business-to-business brands? It means that now is a perfect time for marketers who value engagement analytics, quality over quantity and targeted messaging. Yes, content is king and yes, anyone can self-publish, but that doesn’t mean the content is necessarily effective.  The impact of social as it becomes more deeply woven into emerging and existing media channels. How b2b marketers can leverage media to communicate their message out loud and clear. Moderator: Meredith Kopit Levien, Chief Revenue Officer, Forbes Media Panelists: Ethan Hays, Search Director, gyro Maikel O’Hanlon, Director of Social Media Strategy, Horizon Media Mark Howard, Senior Vice President, Digital Advertising Strategy at Forbes Media.

When:  May 20th, 9:00am – 11:00am

Where: The Forbes Galleries 60 Fifth Avenue (at 12th Street)

Hashtag:  #iwnyb2b

Social Advertising : Sharing and Powering Relevant Conversations

The rise of social media platforms like Facebook and Twitter have made it even easier for us to connect, discover and share news that matters most to us. It has also provided brands and advertisers an opportunity to engage with users on a more personal, emotional level by creating content that users want to read and share. Join Jon Steinberg, President & COO, BuzzFeed, on this panel, as he shares how social advertising is shaping the new digital landscape and how creating the right content can turn users into brand advocates, super sharers, and increase purchase intent.

When: May 21st, 10:30am – 11:00am

Where: IWNY HQ Metropolitan Pavilion, Stage B, 125 West 18th Street, NY

Hashtag: #iwny

AOL Social Media Salon

A cocktail hour, panel and discussion asking and attempting to answer one of the issues facing media at this time: “Are Social Media and Community Management the same thing?” Join our panelists: Meg Peters, Community Manager at Mashable (@petersmeg) Tim McDonald, Community Manager at HuffPost Live (@tamcdonald) Devin Desjarlais, Social Media Director at Omaze (@ddesjarl) Katie Morse, Social Marketing Manager at Billboard (@misskatiemo) Moderated by Matthew Knell, Social Media Director at AOL Cocktail hour begins at 5:30, panel at 6.

When: May 21st, 5:30pm – 8:30pm

Where: AOL, 770 Broadway, NY

Hashtag: #iwny

Synthesio Global Listening – ReportBuilder Launch Party

Stop by Tuesday evening after the IWNY excitement – a quick walk from the IWNY HQ – for Synthesio’s ReportBuilder launch party! If you’re into social media listening, this is one party you won’t want to miss! Mingle with fellow IWNY digital enthusiasts in the hip relaxing setting of Toshi’s Living Room. Great vibe, live music, drinks and food. – Come early! Entrance is free, and the first 50 guests will get their first drink free!  Meet some of the team at Synthesio, Global Social Media Monitoring – the award-winning company behind global listening projects with Microsoft, Nissan, Toyota, Blackberry, MTV and many more… – Get a sneak peek demo of the groundbreaking new launch – ReportBuilder – a bleeding-edge social listening innovation that you won’t find anywhere else… the #1 top Influencer tweeting about the ReportBuilder Launch party will be the proud owner of a brand new iPad Mini! (Must be present to claim) #IWNYsynthesio

When: May 21st, 6:00pm – 9:00pm

Where: Toshi’s Living Room, 1141 Broadway, NY

Hashtag: #IWNYsynthesio

Social Media Club Long Island

Join Social Media Club – Long Island as we begin a new “chapter” on Long Island. Author and nationally recognized speaker Ric Dragon (CEO of Dragon Search) will be speaking about all things digital and search related. Come for the education, stay for the networking. After the meeting,  relax at the Hilton Long Island, and network!

When: May 21st, 6:00pm – 8:00pm

Where: Hilton Long Island, 598 Broad Hollow Road, Melville, NY

Hashtag: #iwnySMCLI

 MCC Quarterly Tech and Social Media Networking Event

Join the MCC Technology & Innovation Committee for a morning of networking and short presentations by MCC members working in the technology sector who will be bringing you up to speed on their businesses, the hottest technology trends and important innovations. Speakers; To be announced Space is limited and pre-registration is required. Don’t miss this meeting which will provide you with new contacts, fresh ideas, and valuable insights into the technology sector. Light breakfast will be provided. MCC members interested in presenting their business should contact Laura Bucko at laura@manhattancc.org Prize MCC members: Free MCC non-members: $15 Please note that there is a surcharge of $5 at the door.

When: May 22nd, 8:30am – 10:00am

Hashtag: #Tech

Where: WithumSmith+Brown, 1411 Broadway, 9th Floor, NY

How to Build a Social Audience with Peg Samuel

In an increasingly growing landscape, with a new social network coming out every month how do you navigate through all of the options and build your audience without your message from getting lost in a sea of communication?  This discussion focuses on ways to utilize social media to not only reach your target, but to also engage and excite them, focusing on practices in digital and social media through an integrated multi-marketing approach.

In an increasingly growing landscape, with a new social network coming out every month how do you navigate through all of the options and build your audience without your message from getting lost in a sea of communication? This discussion focuses on ways to utilize social media to not only reach your target, but to also engage and excite them, focusing on practices in digital and social media through an integrated multi-marketing approach.

When: May 22nd, 9:00am – 9:50am

Hashtag: #iwny

Where: IWNY HQ Metropolitan Pavilion Classroom125 West 18th Street, NY

Big Data vs Big Engagement

Success doesn’t just mean driving big numbers, but ensuring big engagement in real time. In 2013, we have seen the rise of real time marketing and its impact on engagement. It’s more than numbers and passive consumption, but detecting if your content is connecting with your audience. Beverly Jackson (Senior Director Marketing and Social, The GRAMMYS) leads this discussion with Next Big Sound, IND Music, Mass Relevance and Stache Media on going beyond the numbers, dissecting authenticity, and using brands as a media outlet.

When: May 22nd, 12:00pm – 12:45pm

Where: IWNY HQ Metropolitan Pavilion, Stage A 125 West 18th Street, NY

Hashtag: #iwny

Storytelling & Social Media: Are We Genetically Predisposed?

This year at Internet Week in NYC, DDB will be hosting an interactive presentation titled Storytelling & Social Media: Are We Genetically Predisposed? The presentation will delve into the historical parallels to modern behaviors in the digital space. The evolution of behavior in the digital era and what’s next as we evolve will be discussed. As prehistoric man, we painted on cave walls to tell our stories and make our marks for the next passers-by to see. We evolved to verbal storytelling in groups, then written text, then music and so forth to share our tales. Today, we use the internet and platforms like Instagram and Foursquare as our vehicles for story telling and sharing where we’ve been. The presentation will examine points on storytelling: prehistoric to present, what’s next and explore the concept that social media is in fact, not “new”.

When: May 22nd, 4:00pm – 5:00pm

Where: TBD

Hashtag: #iwny

The Care and Feeding of Social Media Superfans

Whether you call them Mavens, Influencers or Superfans, it’s no secret that there’s a select group of social media users out there that can help make or break your brand campaign or entertainment property. This session will talk about 1. How to find them, 2. How to talk to them without scaring them off and 3. How to manage them effectively, harnessing their powers for the forces of good – that is, for making your project successful. Teaching the class is Josh McHugh (CEO, Attention Span Media).

When: May 22nd, 5:00pm – 5:50pm

Where: IWNY HQ Metropolitan Pavilion, Classroom, 125 West 18th Street, NY

Hashtag: #iwny

How to Teach Anybody How to Use Social Media

Learn proven methods for teaching people with no understanding of social media how to set up their profiles and become comfortable sharing content online. This session will be led by Crain Communications’ Tracy Samantha Schmidt, who has taught social media basics to more than 20,000 people nationwide.

When: May 23rd, 9:00am – 9:50am

Where: IWNY HQ Metropolitan Pavilion Classroom, 125 West 18th Street, NY

Hashtag: #iwny

Social Platforms vs. Social Behavior: Adapting an Industry Approach to a Rapidly Evolving Practice

DDB will host Social Platforms vs. Social Behavior: Adapting an Industry Approach to a Rapidly Evolving Practice during Internet Week New York. This panel will explore the constant changes within the digital landscape, and adaptation to this constant change from an industry/agency point of view. Many social campaigns consist of Facebook tactics, Instagram Images, Pinterest Boards or Twitter hashtags, but often fall short when it comes to supporting the brand’s overall goals and objectives. The panel will focus on thinking “outside the platform” as an industry and concentrating on leveraging social behaviors to meet broader business goals when developing digital strategies. Other points to be discussed are the current state of social media, the ad industry approach, the need for change and using social to meet business goals.

When: May 23rd, 1:00pm – 2:00pm

Where: TBD

Hashtag: #iwny

You Said You ‘Like’ Me But We Never Do Anything Together

How does a brand channel the power of those sought after “likes” to create meaningful customer engagement? Like any successful relationship, it takes hard work, clear communication and sincere effort. All those people who ‘like’ a brand don’t appreciate being taking for granted, and certainly want to know what they can expect from the relationship. How can a brand make their loyalists feel special and empowered? How can communication be personalized to unique user groups so that the right messages reach the right people at the right time? Is it all worth it?

When: May 24th, 1:00pm – 2:00pm

Where: TBD

Hashtag: #iwny

The Power of Marketing in the Moment

As more and more consumers are heading online during big cultural moments – whether they be awards shows, large-scale sporting events or major political moments like presidential debates – social media has become a real-time echo chamber of public opinion. This gives brands today an incredible opportunity to achieve newfound relevance and really resonate with their audiences. The beauty of real-time engagement often lies in improvisation, it’s also about planning ahead: building the right muscle memory, culture, and technological backbone. Looking at everything from the Oreo Super Bowl blackout ad to Justin Timberlake’s comeback at the Grammy’s, to the many Oscar imitators (hits and misses) – social experts at this event will explore what brands need to do to become an authentic part of the consumer conversation – and affect the bottom line.

When: May 23rd, 12:30pm – 1:10pm

Where: IWNY HQ Metropolitan Pavilion, Stage A, 125 West 18th Street, NY

Hashtag: #iwny



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