Top Trends In Social Media Monitoring Tools From The Goldbach Report 2013
Last month, Goldbach Interactive, a forward-thinking German Interactive Agency, published their second annual Social Media Monitoring Tools Report. Their annual report for the industry’s top social media monitoring tools is a comprehensive review of the best enterprise-level social media monitoring tools on the market, aiming to help companies on both client and agency sides decide on the best offering for them, from a selection of the top 15 providers – whittled down from an initial pool of 200-300 solutions.
We took a look at which new vendors made the Top 15 this year and which top vendors in the 2012 report didn’t make the cut in 2013 – to better understand how the social media monitoring landscape has changed, and the trends in social listening technology that have popped up within the last year.
This year Goldbach broke down the Top 5 Tools from their usual Top 15.
The Top 5 Tools
Goldbach considered these tools to offer impressive features in addition to wide source coverage and a broad range of analysis options.
Engagor: Community Management and Monitoring
Heartbeat (Sysomos/Markedwired): Established Analytics Tool
Radarly (Linkfluence): Hot Newcomer
Synthesio: Easy Navigation
Talkwalker (Trendiction): Data Quality
New Vendors On The Top 15 (2013)
2012 Top Vendors That Didn’t Make The Cut This Year
Cognita AG (BueReport)
Goldbach has identified three major trends in their analysis, which are reflected in this year’s results:
Individualization of dashboards – The 2012 report included several tools with dashboards or graphics that could be individualized. In the last 12 months, Goldbach reports that many tools have made progress in this area.
More sophisticated reporting functionality – Certain providers like Synthesio, are going beyond e-mail alerts and automatic standardized reporting functionalities and offering sophisticated, individual reporting options.
Broader coverage of sources – Goldbach has noticed that since the last report, certain monitoring solutions are offering broader source coverage.
For more information on the Goldbach Social Media Monitoring Tools Report check out our post: Synthesio Recognized as a Top Social Media Monitoring Tool in Goldbach Report