Watching the Chesterton’s Polo in the Park on Social Media!
One of the capital’s most prestigious three-day World Series event, the Chesterton’s Polo in the Park, finished on Sunday. There were six teams from cities around the world competing in the tournament: Mandarin Oriental Hyde Park Team from Hong Kong, Powder Byrne Team from Dublin, Argentex Team from Davos, Shoreline Team from Lagos, Mint Team from London and City AM Team from Abu Dhabi.
Friday, June 5th, was a historic milestone at Hurlingham Park, as Team England, sponsored by Cutler and Gross, faced Team South America, sponsored by Air Europa in the first International polo match hosted at this historic venue since 1939. Unfortunately, a valiant performance by England wasn’t enough to stop a well-oiled South American team. For more information click here.
The Hurlingham Club is considered the spiritual home for polo as it established the rules for polo back in 1873, which are still followed by most polo clubs around the world. The club also served as the headquarter of British polo until World War II when polo grounds were purchased by the government to build housing, and The Guards Polo Club in Windsor Great Park took over as the leading British polo club.
Exciting matches played at Hurlingham Park left huge crowds wanting more as they watched Team Hong Kong, sponsored by Mandarin Oriental Hyde Park, beat Team Dublin sponsored by Powder Byrne 10-8 in the Final of the Chestertons Polo in the Park.
With more than 3000 online mentions around Chesterton’s Polo in the Park just over the weekend alone, we decided to have a look at the social media insights around the event. Here is some fun data below:
Which Event Sponsor created the most social buzz?
La Martina – the quintessential international polo brand, representing the elegance, prestige and tradition of the game of polo itself came up as a top Event Sponsor with 52.7%, followed by Champagne Lanson – the Champagne house brand with 43.3% and Royal Dutch Gazelle – the largest and most famous bicycle manufacturer in the Netherlands with 2.3% share of voice.
Which Team Sponsor created the most social buzz?
Mandarin Oriental Hyde Park – the sponsor of Sunday’s final Chesterton’s Polo in the Park winner Team Hong Kong and the London’s most fashionable address, blending sumptuous guestrooms with award-winning restaurants and bars together with Cutler & Gross the sponsor of Team England and an Iconic British luxury eyewear brand that has been creating sunglasses and opticals for the clients with a sense of individual style for 46 years and Argentex the sponsor of Team Davos and a foreign exchange specialist offering advisory and execution services to high net worth individuals, corporates, charities and financial institutions – all three came up top with 18.3% share of voice each.
Top 10 Influencers talking online around #PolointhePark
What were people talking about?
Bike giveaway by the sponsor Royal Dutch Gazelle – a lot of social buzz was being generated around the bike that it was possible to enter to win during the Polo in the Park event.
Mahiki and Princess Diana’s niece Lady Kitty Spencer – another topic that generated a lot of social media interest was the Mayfair’s famous night club Mahiki Bar, which was shaking up some amazing cocktails from its pitchside bar – the longest pop up bar in Europe and popular with the royals. Also, Diana’s niece Lady Kitty Spencer and the British socialite attended the Chesterton’s Polo in the Park and of course she visited the Mahiki pop up bar:)!
What were the Twitter user’s topics of interests?
A lot of users tweeting around the event were obviously interested in Polo and Sport, but from the image screenshot above we can also read that there was a lot of online interest being generated around Fashion, which relates well to Saturday’s Ladies Day, which was full of beautifully dressed up ladies.