Everyone can be a publisher today —that means anyone can shape and influence the perception of your brand in the marketplace.
Through blogs, forums, video and audio sharing, social networks, comments, and more, users have unprecedented power to define, and redefine, who you are (at least in the minds of their readers).
That's not a bad thing. Now for the first time, you can listen to these conversations and engage with the new power brokers to create better products and services, and more fully meet the needs of your market. One of the keys to effective engagement is relevant knowledge.
Brands with global presence
Marketing, PR and digital agencies
Market research firms
Knowledge management and competitive intelligence departments within companies
and federal governments
Synthesio helps you gain relevant knowledge —the power to engage— by collecting, storing, sorting, analyzing data and helping you make sense of it all.
We use a smart combination of emerging technology plus human analysts to provide advanced web monitoring and research.
 |
Online reputation monitoring |
Discover who's saying what about you. We audit and monitor your brand reputation and image online by assessing sentiment, opinion, and word-of-mouth conversations surrounding your brands and products.
 |
Crisis monitoring |
In a world of non-stop communication, crises may flare up at any time. When you need to put the brakes on your next crisis, we can deploy specific crisis monitoring for you in about an hour. Crisis monitoring will keep you informed, in real time, about what's being said online.
(There's an old adage which asks, "When's the best time to defuse a bomb?" and responds with the answer, "Before it blows up." The best time to defuse a crisis is before it blows up. Talk with us now so we can set up the ongoing monitoring you'll need to be prepared for that impending crisis.)
 |
Consumer insight & market research |
Have you ever used a focus group to help you predict the future? Now that so many people are publishing opinions online, you can tap into the power of spontaneous online focus groups any time.
Our researchers use award-winning technology combined with thorough human analysis to help you identify consumer opinions, habits, and expectations to drive innovation and product development.
 |
Influencers & engagement |
When you want to know who specifically is leading the conversations in your marketplace —those influencers who are advocates and those who are detractors, too— and where they're conducting those conversations, leverage our influencer research.
Our influence scoring assesses the impact of their discussions on your brand image and gives your community managers the social data they'll need to engage.
 |
ROI measurement |
Before you launch your next campaign, product, or event, we'll help you set up the metrics you'll need to evaluate the results of your activities.
We'll measure the impact and reach of your efforts and give you the data you'll need to assess the all-important ROI.
 |
Competitive & business intelligence |
When you're making your plans for the future, you'll want to know what your competitors are up to and what your marketplace expects in order to make well-informed strategic decision.
Based on your key performance indicators, we'll help you detect, collect, and analyze relevant strategic information. We'll also help you integrate this data with your existing business intelligence systems.
If you'd like to learn more about how we can help you have the power to engage,
please complete the information request form or call the team member for your region:
USA
+1 (347) 842 0359 |
UK
+44 (0) 20 7788 7448 |
France
+33 (1) 55 26 43 40 |
[top]