Smarter Marketing With a Data-Driven Technology Stack

As a social CMO, I certainly understand the pain of the everyday marketer, constantly looking to improve the relationship we have with our customers from beginning to end and prove value back to our CEO and the business.

At a strategic level, a social intelligence practice is built to provide valuable insights to marketers and, in turn, to drive smarter business decisions and business impact. It then stands to reason that your social listening data needs to be talking to, and integrated with, other parts of the business.

A while back, I wrote a piece looking at social projects versus programs and the maturity model that drives use case development to evolve your social strategies.

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