As we all know, CES is the biggest consumer tech show of the year, and it can also be used as a great barometer to see what consumers want from their new technology. With all of the buzz that drones and wearable technology had in the media heading into CES, it is quite interesting to see that when the online conversations surrounding the show are analyzed, the future of home entertainment was surprisingly the leading conversation around CES. UltraHD TVs was the most buzzed about topic, which means that while consumers love to have the newest mobile gadgets on them at all times, the technology in their homes is still important to them.
UltraHD televisions and the technology behind it, lead the conversations with 35.6% of users discussing it, followed by wearable technology (29.6%), the Internet of Things (19.4%), Drones (7.8%), Virtual Reality (6.4%), Phablets (0.6%) and 3D Printing (0.4%).
The ultimate question that remains is what is driving these findings? Why are UltraHD TVs the most popular topic?
People are focusing their technological needs on innovations that will make their lives both better and easier. UltraHD was presumably the most talked about topic, as it improves their home entertainment, and in turn their home lives. People are then interested in wearable technology and the Internet of Things, both of which provide technology that helps improve, and perhaps more importantly facilitate efficiency in our day-to-day lives.
When looking at the data and the buzz surrounding this year's CES, it is clear that 2015 will be a year for technological innovations that continue to help improve our lives starting with our homes.