5 Ways to Use Social Listening to Improve Sales

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5 Ways to Use Social Listening to Improve Sales

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Many organizations employ social listening tools to track customer sentiment across Facebook, LinkedIn, Twitter, and Instagram. While these companies are doing their due diligence to determine what people are saying and how they are feeling about products, services, and executives, they’re not leveraging these tools to turn casual comments into hard cash. Instead, they’re tracking sentiment, monitoring influencers, and building demographics reports, all of which can be incredibly useful for long-term planning.



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