6 Tools for Location-Based Lead Generation
Customers are out there, and now hyperlocal technology is making it easier for businesses to find them. Nearly three-quarters of the small and medium-sized businesses surveyed by Business.com said they participated in lead generation practices, and 50% of these marketers said they plan to increase their lead generation spending in the coming year. Of the tactics that businesses regularly use, 19% of B2C companies and 11% of B2B said social media was the most effective. What’s stopping social lead generation from entering the mainstream is a lack of targeting. While most of these platforms do provide businesses with cost effective ways to target potential leads—introducing new products, answering questions about services, and building brand awareness—they can also create false expectations, particularly when businesses spend precious time courting leads from outside their geographic markets.