A Conversation with Twitter Executive Daina Middleton
One of the magical things about SXSW is the random meeting of people whom you felt you’ve known for years but who may have been living in some parallel technology universe (will social networks ever truly replace this experience?). Such a random moment occurred for me at a dinner on Friday hosted by Synthesio where I met Daina Middleton, Head of Global Business Marketing of Twitter. Among her many accomplishments, Daina is the author of Marketing in the Participation Age, which according to one reviewer provides “a new framework for doing things differently.” Her thesis, as I learned at dinner, is that in order for companies to truly connect with customers, they must encourage participation in the entire customer experience – an idea that is at the core of most recent conversations about customer experience. I’m looking forward to reading the book, available on Amazon and Barnes and Noble, and via audio. I’m also delighted to announce that Daina will be keynoting The Social Shake-Up in Atlanta, June 9-10. Secure your pass here to join Daina and other great speakers at this year’s conference. Buy before this Friday March 20th for the opportunity to save over $500 on your pass.