How best to use social media: A financial and insurance business guide

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How best to use social media: A financial and insurance business guide

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In social media, conventional wisdom dictates that campaign’s should be reactive, impulsive and fun. However, for financial institutions and insurance companies, this type of approach can seem riddled with risk and the antithesis of normal business practice. Then how should financial institutions and insurers ‘do’ social media? The answer is process and strategy.



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