‘Creativity’ is the buzziest term at Cannes, but…

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‘Creativity’ is the buzziest term at Cannes, but…

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“Creativity” is the most-tweeted buzzword at Cannes (a.k.a. the International Festival of Creativity), according to European social monitoring company Synthesio, which tracked the top terms appearing in Cannes-related posts across all social platforms over the past week. More than a third (35.3%) of all social content mentioning Cannes made some reference to creativity. The rest of the list is a little more striking. Following creativity, there’s “technology” in 15.7% of posts, “data insights” (15.4%), “business” (12.2%) and “innovation” (11.5%). It seems people are taking notice of the plethora of ad tech companies that have gone all-out on yachts and rooftop parties this year. (That, or those companies hired some really busy social media managers.) Over the past three years or so, Cannes has developed a substantial sideshow devoted to ad technology and digital media. Companies like The Rubicon Project, MediaMath and Index Exchange have descended on the conference — in some cases with fanfare — to strike deals and expand their businesses globally. There’s even been a separate “Cannes Innovation” festival created at the end of the week to focus on tech.



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