Live from New York, It’s Social Media Week

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Live from New York, It’s Social Media Week

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I’m here in NY at Social Media Week (#SMWNYC) and the buzz is out of this world. #SMW15 takes place in February, June, September and November each year. In February, SMW is held simultaneously in seven cities across the globe. So far, I’ve seen a slew of newer social listening and social media analytics companies showcased. Personally, I’ve been tweeting for some time how I wish there would be one universal measurement standard for social media analytics. For me, when it comes to servicing my clients and providing results data, the most difficult and time consuming part is having to cull data and analytics from umpteen sources. In public relations, we had the Barcelona Principles. I’m still waiting for the social media equivalent. The next generation of social media platforms comes to us from Europe. Surprisingly, the US headquarters is firmly planted in New York City not Silicon Valley as one might expect. While many social media companies have a presence in San Francisco, New York seems to have the edge on ‘generation 2,’ largely due to its proximity to Europe



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