Racing to catch the connected customer: how digital is transforming automotive marketing

Newsroom

Racing to catch the connected customer: how digital is transforming automotive marketing

By

“Consumers are changing the way they choose their cars,” says Chrissy Totty, head of innovation at BMW’s media planning agency Vizeum. “We researched the consumer decision-making process and it is very different from even five years ago. It has become more complex and a lot shorter.”



Back to Newsroom