Social Listening Is Key, but What Should Brands Be Listening for?

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Social Listening Is Key, but What Should Brands Be Listening for?

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“Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software technology company, I see this everyday.



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