Social Media Analytics Innovation: Q & A with Pedro Cardoso, Synthesio

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Social Media Analytics Innovation: Q & A with Pedro Cardoso, Synthesio

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Text analytics is an enabling technology for deep social media understanding. We apply natural language processing (NLP) and data analysis and visualization techniques in an effort to make sense of the diversity of social postings. The social intelligence that results advances customer engagement and informs efforts to meet marketing, customer experience, product management, and reputation management needs



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