Why Social Media Listening is Leaving Polls in the Dust

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Why Social Media Listening is Leaving Polls in the Dust

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Polls and other forms of traditional market research such as surveys and focus groups have one thing in common – they are all soliciting responses to specific questions asked by a brand. In this Digital Marketing Magazine article, Synthesio’s UK Managing Director, Catriona Oldershaw, explains why – when it comes to market research – social listening is leaving polls in the dust.



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