#StarWars Opening Weekend: 5 Million Tweets, 140 Million Facebook Interactions
The social web was buzzing this weekend about Star Wars: The Force Awakens. Twitter has called it the most tweeted movie of the year, as just this past weekend, more than 4.9 million tweets were sent about the latest flick in the Star Wars saga. The movie was a huge success on Facebook, as well. The social network announced Monday that more than 64 million people were talking about it on opening weekend, generating 140 million interactions around Star Wars content. Here’s a look at how discussion about Star Wars on Facebook went global over time. So far this year (until 9 p.m. ET on Sunday), there have been 18.7 million tweets about Star Wars.