Synthesio and Marketo Announce Strategic Integration With Synthesio’s Global Social Intelligence Platform

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Synthesio and Marketo Announce Strategic Integration With Synthesio’s Global Social Intelligence Platform

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Today, Synthesio, the leading global Social Intelligence and social media listening platform, announced a new strategic integration with Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions. Synthesio is already a Marketo LaunchPoint® partner, and the integration of its Social Intelligence Platform enables marketers to better personalize their engagement and leverage a complete view of their customers’ online voice over time. “This partnership is the obvious next phase in our pursuit to offer marketers the ability to gain a complete view of their customer, a complete picture of their online presence and tie social data back to business metrics and performance,” said Leah Pope, vice president of Global Marketing at Synthesio. “This new capability will provide marketers with an even greater understanding of the role social media and online presence plays in customer lifecycle and will bring social even closer to marketing and sales funnels.”



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