Synthesio Announces Addition of Image Analytics To Social Intelligence Platform
NEW YORK, Sept. 17, 2015 /PRNewswire/ — Synthesio, the leading global Social Intelligence platform, announced today Synthesio Image Analytics, capturing data from, and providing analytics on, images posted about global brands and agencies. Along with Synthesio’s current text analytics, Synthesio Image Analytics will provide customers a powerful photo enrichment feed from Ditto Labs’image recognition software.
“1.8 billion photos are shared every day on social media platforms. With the immense popularity of photo-sharing behavior, and the sheer volume of photos uploaded online daily, brands need a mechanism to recognize, analyze and act strategically upon these photos as part of their social insights program. This is an invaluable next step in providing a more complete understanding of consumer behavior for our customers,” said Leah Pope, Synthesio’s VP of Global Marketing. “There has always been a gap in the data collected from images posted online that do not identify a brand with text. With Image Analytics, however, we fill this void. Brands can now automatically ‘listen’ to photos in the same way they have been able to with text, to get a more complete understanding of their presence and health. This will allow them to be more strategic with campaign measurement and engagement strategies.”