Our Mission

Business Results

“To fuel the world’s leading brands with the valuable social insights they need to improve communications, create better products, and make happier customers.”

We help brands and agencies find the social insights they need to drive business value. Focus on the conversations that matter to your business, track and measure your online reputation, collaborate in real time, and manage consumer relationships in one seamless platform.

Listen

Follow consumer conversations around the world

Analyze

Find key insights to unlock competitive advantages

Collaborate

Share data and insights across the enterprise

Connect

Connect your tools to let data flow between teams

Measure ROI

Measure the impact of your social activities

Understand Your Consumers

Analyze your audience to identify new business opportunities. Analyze online conversations, opinions, wants and needs regarding any brand, topic, product or service. Identify your brand’s strengths, weak signals, and opportunities for improvement — and benchmark against competitors.

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Find Your Brand Ambassadors

Find and connect with high-profile individuals talking about your brand. Build a community of brand advocates, identify key influencers and key influential websites to improve targeting and gauge the impact of digital campaigns.

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Support Your Customers

Handle every customer’s questions, suggestions and complaints, and improve customer satisfaction. Establish real-time communication between your brand and consumers to improve service and sales. Strengthen brand perception by publicly addressing and resolving issues about your brands and products.

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Stay Ahead of Crises

Catch negative situations before they escalate. Identify the beginning of a potential crisis before it spreads, to minimize brand damage through social intelligence. Establish a direct dialogue with key journalists, bloggers, etc. Conduct real-time engagement activities to communicate directly with consumers.

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Build Your Sales Pipeline

Identify new leads and prospects. Boost lead generation and provide new product info, news and promotions. Use social intelligence to understand consumer wants and needs and integrate into sales materials and pitches.

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Manage Brand Reputation

Boost positivity around your brand. Identify the beginning of a potential crisis before it spreads, and minimize brand damage with social intelligence. Establish a direct dialogue with key journalists, bloggers, etc. Conduct real-time engagement activities to communicate directly with consumers.

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