AVOID SOCIAL CHIMPERY: STOP FLINGING CRAP AND START BUILDING QUALITY CAMPAIGNS
Marketing relies on metrics, and without the right data there is no way to build an effective campaign. Numbers help justify every campaign, decision and plan that a marketer implements. Why is it, then, that so many marketers are running blindly instead of carefully planning and targeting their campaigns?
Stop flinging crap and start building quality campaigns that produce results, by learning how to::
Deliver social insights to key stakeholders in their businesses in real time
Integrate their entire team to make data flow seamlessly across the enterprise
Break the silos down within their organization to manage the 360-degree customer journey