Cultural Differences and Social Media


Cultural Differences and Social Media


Before launching a new product in a foreign market, a brand should always assess the market to get a sense of how the local market feels, or will feel about the product.

We decided to use the generic concept of “peace” to illustrate how social media listening can be used to identify cultural differences and perception and provide valuable consumer insights.

To do this we answered 4 questions:

Which communities talk about the topic?
Who is talking about the topic?
What is the topic related to?
What are the results with Visual Listening?

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