Evolution Not Revolution: The Social Intelligence Maturity Model

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Evolution Not Revolution: The Social Intelligence Maturity Model

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All day, every day, your customers are revealing information about their motivations, loyalties, preferences, likes and dislikes. This flow of data, while daunting in scope, offers brands an unprecedented opportunity to improve sales, customer service, marketing campaigns, and product development simultaneously. But that requires adopting tools to listen to social media conversations and systematically apply learnings to business decisions.



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