Luxury Brands on Social Media

Resources

Luxury Brands on Social Media

For luxury brands, social media is a unique digital landscape with many opportunities to build on their exclusive image, which means luxury brands need to approach social engagement a bit differently from other industries. Their social presence is not necessarily focused on providing customer service and driving customer experience, but rather, it’s a manner of rendering their products that much more exclusive.

The communities that luxury brands activate online are not just communities composed of customers, but communities of brand advocates and influencers who can help cultivate this elite atmosphere around their brand.



Back to Resources