MEASURING SPONSORSHIP ROI CASE STUDY: BARCLAYS PREMIER LEAGUE

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MEASURING SPONSORSHIP ROI CASE STUDY: BARCLAYS PREMIER LEAGUE

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The Barclays Premier League is the top professional football league in England and has become one of the world’s most popular sporting leagues with millions of fans regularly attending matches and tuning in on TV.

The league’s popularity around the world has led many global brands to sponsor clubs to tap into the exposure.



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