Ramadan Social Insights: Using Text & Image Analytics to Find Insights into the Muslim Holiday
The increasing use of visual social media platforms such as Pinterest and Instagram over the last few years have meant that brands too are using more visual content to optimize their content on social media.
Ramadan is a sacred time for reflection for Muslims , and the fasting practice is something they adhere to strictly. We decided to conduct a social media listening exercise looking at images and text shared throughout Ramadan.
For a full overview of our insights gathered, as well as a look at how brands can use these insights to more effectively engage with their audiences, download our case study.