SynthesioRank

SynthesioRank is a powerful, business-oriented influence ranking tool, specifically designed for helping the world’s leading brands and agencies to identify the sites and content that matter to them.

With a vast amount of content being created online every day, it can be very difficult for brands to sort what’s relevant from what isn’t. Scalability is becoming increasingly more important in social media monitoring, as it is no longer enough to look at basic numbers like mentions; board level executives now look for proof of ROI with all social media marketing and research activities so it is vital to distinguish where the truly valuable insights are coming from.

  • • Identify influence on a number of levels including websites, users, and even individual mentions
  • • Sample and filter huge numbers of online mentions of your brand by excluding low scored content, and ensure that priority is given to the most important data first
  • • Identify top influential consumers on Facebook, Twitter, Sina Weibo and more
  • • Effectively differentiate between general popularity and brand/industry relevance and find the influencers that matter most for you

This advanced, proprietary algorithm calculates a score out of 10 for every mention and piece of content collected about your brand. Most importantly, the algorithm is adapted to every source type, be it a tweet, a website mention, a forum post and so on, to ensure that only relevant data is used in each calculation. This means SynthesioRank provides industry-specific influence scores, so you can focus only on the most valuable insights for your market. See the chart below to understand how it works.

  • Mainstream

  • Blogs

  • Forums

  • Relevance

    Dedicated verbatim or simple mention, source fits with client’s industry

  • Impact

    Number of times verbatim has been picked up in other websites (for a mainstream
    verbatim), number of comments (for a blog post), number of responses (for a forum
    thread)

  • Reach

    AlexaRank

  • Visibility on Google

    Google PageRank

  • Activity

    Volume of verbatim published by the site during the last 3 months

  • Authority

    Number of inbound links during the last 3 months

  • Brand / Topic Relevance 

    Number of on-topic mentions

  • Popularity

    Number of fans (for a page) or members (for a group)

  • Impact

    Number of likes and comments of the post

  • Brand / Topic Relevance 

    Number of on-topic mentions

  • Activity

    Total number of updates of the user

  • Reach

    Number of followers of the user

  • Authority

    Number of times user has been listed

  • Brand / Topic Relevance 

    Number of on-topic mentions

  • YouTube

  • Reach

    Number of views

  • Activity

    Number of comments

  • Brand / Topic Relevance 

    Number of on-topic mentions